LANDING PAGES & CRO

Your ads are working.
Your landing page is where the money leaks.

One specialist. You work directly with the person building your page. From research to live, in 10 business days.

Book a free call
See the results
€2M+ revenue generated
50+ split tests launched
Live in 10 business days
2M+ revenue generate
100+ A/B test designed
50+ split tests launched
25+ pages build
2M+ revenue generate
100+ A/B test designed
50+ split tests launched
25+ pages build
THE DIAGNOSIS
Why your CVR isn't Moving, even when the ads are working
Most brands fix the wrong thing. More budget. Better creatives. A new ad angle. Meanwhile the page stays the same.
Your pages aren't matched to your traffic.
Your ad makes a promise. Your landing page makes a different one. The visitor bounces before they read a word of your copy. That's not a traffic problem.
You're not testing the right things.
Button colors don't move CVR. Offer structure does. Page architecture does. Most agencies stick to safe, small changes because big tests are harder to build. I don't.
THE METHODOLOGY

The Strategic Layer Most Agencies Skip.

Most agencies start with design. I start with the layer that determines whether a page converts at all.

Offer architecture
Tiers, price logic, bundle structure, urgency mechanics. The commercial setup that determines what a visitor sees and whether they upgrade or drop off.
Funnel position
Sending cold traffic to a PDP isn't a bad page problem. It's a wrong page problem. The right page depends on where the visitor is in their head, not what you want to sell.
Ad-to-page congruence
Your ad makes a promise. If the page makes a different one, the visitor bounces in 3 seconds. Every page is built around the exact ad angle driving the traffic.Strategic A/B Testing
Strategic A/B testing
No buttons or colors. Hypotheses that come from the strategic layer: offer structure, page architecture, price presentation. The changes that actually move CVR.
Structural CVR diagnosis
Not a list of 20 improvements. One clear analysis of why your CVR has hit a ceiling and what the structural fix is, not the symptom treatment.
Customer language
Review mining, objection mapping, VOC extraction. The exact words your customer uses to describe their problem. That's the copy that converts. Not what you think about it.
WHAT I BUILD FOR YOU

Three Ways I work with DTC brands.

Research informs the build. The build gives you something worth testing. Each service feeds the next.

Strategy & research
Before a pixel gets placed, I know your customer better than your current copy does. Review mining, objection mapping, customer language extraction.
Landing pages
A page built around your ad angle. Not a generic template. Research, copy, design and build, live in 10 business days.
CRO & A/B Testing
Structured tests every month. Focused on the changes that actually move revenue, not button colors. Hypothesis, design, build and rollout, all handled.
OUR BLUEPRINT

Diagnose. Build. Test.

Every engagement starts in the same place: understanding what's broken. Whether you need a page built or a page improved, the rigour is the same. And the two connect.

Building a page
Optimising what's live
01  Research
You get a complete picture of your customer: exact language, live objections, buying triggers, and the ad angle the page needs to continue. This is the step most agencies skip.
02  Strategy
Page type, messaging hierarchy, offer structure and funnel position are locked before anything gets built. You approve before I touch a pixel. No surprises later.
03 Copy & design
Every word comes from research. Design is built around conversion, not aesthetics. Mobile-first, approved by you before it goes to development.
04 Build
The page goes live on your Shopify store, tested across devices, with a 5-day bug fix window. Ready for traffic from day one.
01  Diagnose
You get a clear document explaining why your CVR has a ceiling. Offer logic, page architecture, ad congruence, what's structurally broken and what to fix first. Delivered in week one.
02  Prioritise
A ranked list of what gets tested and why. Every decision is based on expected conversion impact, not what's easiest to build. No random changes.
03 Build & launch
The variant gets built and goes live. Not a recommendation you have to hand off somewhere else. Implementation is included.
04  Compound
The winner rolls out. The learning becomes the input for the next test. Every month builds on the last. This is why a retainer outperforms a one-off fix.
REVIEWS

The work speaks. So do they.

"Roald crushed it. Super easy to work with, fast turnarounds, and the site looks 10x better than what I expected. If you need a reliable CRO specialist who actually understands branding and conversion… he’s your guy."

Carlos
Owner Boost Pouches

We worked with Roald on third-party landing pages for our paid campaigns. He brought a structured approach, from customer research to wireframes to final copy, and delivered fast. Knows his stuff when it comes to DTC funnels in the health space

Tom
Owner The Longevity Store

I have sold multiple landing pages and work exclusively with PageFit for this. The output is always on point, and I know that customers are well served. Roald thinks along, works quickly and delivers conversion-oriented pages that make customers happy.

Marcin
Retention-Led Growth
THE MANIFESTO

Built by one specialist who knows where DTC money actually leaks.

PageFit isn't run by account managers or junior designers. Every page, every test, every strategy comes directly from me:  one specialist, fully focused on your conversion.
Roald
CRO Specialist & Landing Page Builder
I've been in ecommerce for years, selling products, building brands, figuring out why some pages convert and others don't.
‍
What drew me to landing pages and CRO is that everything comes together here. Strategy, marketing, psychology, design. It's not one discipline, it's all of them at once. That's what makes it interesting.
"Sending traffic to an unoptimised page is like pouring water into a leaking bucket. More traffic doesn't fix the leak."
Pagefit
One person, start to finish
Fix what's missing
Research-first
Fix the system behind it
Others
Team you never meet
Test what's there
Template-based
Optimise the page
RESULTS

My results

Data doesn't lie. Here's what happens when pages are built around strategy, not assumptions.

CRO
+ €13.635 / month
One targeted intervention. A FAQ section built from review miningm objections addressed at exactly the moment visitors hesitate. Single change, measurable impact.
LANDING PAGES
+$7,790 / month
A generic PDP replaced by a custom MOF quiz funnel. Personalised recommendations converted where one-size-fits-all didn't.
CRO
+€2.980.834
RPV lift across a full CRO trajectory. Structured tests focused on offer structure, page architecture, and pricing logic. The things that actually move revenue.
LANDING PAGE
+15% CVR
A custom MOF landing page versus a standard PDP. Built around the ad angle instead of a generic product page. Won on both add-to-cart and conversion rate.

Want results like these for your store?

Book a free call
PRICING

Invest in the page.
Then compound it

Start with a landing page built around your situation. Add a retainer when you're ready to scale what works.

Landing pages
CRO
Listicle / Advertorial
€1000
For traffic that needs education before the sale. Long-form content that builds belief and soft-sells.
What’s included:
Research, strategy, copy, design and build
Built around your ad angle
Approval gates before each phase
Live within 10 business days
Start your project
Landing Page
€1500
One page built directly around your ad angle. For traffic that's ready to evaluate and buy.
What’s included:
Research, strategy, copy, design and build
Built around your ad angle
Approval gates before each phase
Live within 14 business days
A/B variant available on request
Start your project
TOF + MOF + BOF
€4000
Three pages: TOF, MOF and BOF. For brands ready to systematise the full journey.
What’s included:
Research, strategy, copy, design and build
Built around your ad angle
Approval gates before each phase
Live within 17 business days
Funnel strategy session before build
Three pages — TOF, MOF and BOF
Start your project
Funnel Diagnosis
€750
For traffic that needs education before the sale. Long-form content that builds belief and soft-sells.
What’s included:
Heatmap & scroll analysis of key pages
Full funnel walkthrough
Ad-to-page congruence check
Offer and funnel position audit
Prioritised fix list
Delivered within 7 business days
Start your project
Strategic Audit
€1000
One page built directly around your ad angle. For traffic that's ready to evaluate and buy.
What’s included:
Everything in Funnel Diagnosis
Heuristic analysis across all key pages
Competitor and best practice review
Customer language analysis
Hypothesis backlog ready for testing
Delivered within 10 business days
Start your project
CRO Retainer
€3000 p/m
Structured testing, every month
What’s included:
2 structured A/B tests per month
Hypothesis, design and implementation included
Intelligems or existing tool setup and management
Winner rollout and analysis
Monthly strategy call
3 month minimum
Start your project

Got questions? Here are the answers

Everything you need to know before we work together. Still not sure? Book a free call.

How is this different from just hiring a designer?

A designer makes pages look good. I make them convert. The difference is where the work starts, before a pixel gets placed, I spend hours in your customer's reviews, objections, and buying triggers. The page structure, copy, and offer logic all come from that research. Design is the last step, not the first.

Do you handle A/B testing setup for landing pages?

It depends on your setup. If you have testing software like Intelligems already in place, I can work within that. If not, I can help you get set up and advise on the right tool for your situation. We'll figure out what makes sense together.

What if I'm not happy with the direction?

That's what the approval gates are for. You review and sign off on strategy before wireframing starts. You approve the wireframe and copy before design begins. You approve the design before anything gets built. If something's off at any stage, we fix it there, not after the page is live.

When can we start?

Reach out as soon as possible. I work with a small number of clients at a time to keep quality consistent, which means I'm sometimes fully booked a few weeks out. If you're ready to move, the best time to get in touch is now.

What's the difference between PageFit and a CRO agency?

CRO agencies optimise what you already have. I build what you actually need and then optimise it. Most agency CRO work stays safe: headline tweaks, button colours, image swaps. I start at the structural level: offer architecture, funnel position, page logic. If the foundation is wrong, testing around it compounds the problem.

Do you work with platforms other than Shopify?

I work exclusively with Shopify. For the build, I use a page builder like Replo or, if preferred, I can implement directly within your existing Shopify theme. We'll decide together what works best for your setup.

Can you build pages for new ads we haven't run yet?

Yes, but it's always better to build around something that's already getting clicks. An existing ad tells you what's resonating,  a new ad is a hypothesis. If you're launching something new, we can work with the intended angle, but the research phase becomes more important to validate the direction first.

What else can you help with?

Outside of landing pages and CRO, I can help with offer architecture structuring your tiers, pricing logic and bundle strategy. I also do standalone strategy and wireframe work if you have a developer handling the build. And for agencies, I work as a white-label specialist on landing page projects. If you're not sure whether something falls within scope, just ask.

Your page is costing you money every day it stays the same.

The traffic is already there. The ad spend is already running. A page built around your ad angle changes what happens after the click.

Book a free call
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